Samsung Cooking School

(Retail)

Introduction
Samsung approached DNA Design & Project Management to conceptualize, design and implement a completely custom set design capable of hosting the Master Chef South Africa, the local version of the international hit show.

The design brief was simple, to execute a completely custom built competition level broadcast kitchen that would allow for guests and competitors, as well as camera crews, etc. This all to be executed to the highest European interior design standards, ready for broadcast.

Reception Area
The overall look and feel of the new space is crisp and clean, featuring elegant lines throughout the space. In keeping with international design standards, only the highest quality fittings and finishes were selected. The introduction of completely custom built interior features made the new space functional and exciting, while incorporating international design best practice standards.

DNA designed a once off, custom curved reception and serving, preparation desk. This allowed cuisine and drinks to be prepared and served all from the kitchens own curved work surface.

Preparation Area
Throughout the kitchen and preparation areas DNA implemented easy-to-clean surfaces, including counter tops and work surfaces made from high quality stainless steel and floors which are made from screed-ed, pigmented concrete.

Dining Area
In keeping with the custom designed approach, a once off set of chairs was designed for use in the dining area. Using specialist materials and processes, the chair backs were designed to look like kitchen forks - adding to the interior design continuity and appeal.

DNA also developed custom wallpaper art especially for the Cooking School space. The prints were all food inspired, and served to unify the areas and the space.

This was additionally amplified by the inclusion of the contrasting, custom built wooden dining table. This big solid piece settles the entire design comfortably and decisively.

Results
The finished design is crisp and clean, with beautiful visuals and striking custom design, capable of facilitating food television production at the highest level.